Luis has 15+ years of experience and an extensive network within the liquor industry. He began his career working with a boutique importer and distributor, representing agave brands. He worked as a consultant for Texas boutique distributors and emerging brands helping them design and execute their commercialization strategy. In 2013, he Co-Founded Red Carpet Productions a Brand Management Agency in the liquor industry. In 2017, he joined the group launching Austin’s first Whiskey distillery since the prohibition era, Still Austin Whiskey, as VP of Sales. Luis has developed an extensive network within the liquor industry, from distilleries in Texas and Mexico, Importers, Distributors and Retailers and Wholesalers in the United States. A visionary and entrepreneur himself, Luis is dedicated to helping other entrepreneurs connect to the right resources to effectively launch quality products in the United States.

Originally from Mexico, Luis graduated from St. Edward’s University with a Bachelor of Business Administration. He enjoys traveling and tasting food and cocktails with his wife and business partner Nayeli, with whom he has two daughters, Andrea and Ximena, who are following his footsteps as a tennis player.